BAM 511 Marketing Management Unit 1

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References, must be made ONLY from the uploaded book (see additional materials section for pdf book download):
Title: Marketing Management, 15th Edition
Authors: Philip Kotler & Kevin Lane Keller
Publisher: Pearson 2016
According to the book above, please write an essay on the following:
Read, “Marketing Excellence: Nike,” on pages 30-32 of your textbook. What are the pros, cons, and risks associated with Nike’s core marketing strategy?