Big Data Adoption – Luminar at Entravision. Should I agree with Rio’s assessment of the opportunities? Anything missing? Any low-hanging fruit?

The end product should comprise of 4 sections:
1) Summary of the case – 1 page
2) State the problems / important issues – 0.5 page
Some of my suggestions:
– Removing internal roadblocks inside the organization & receive buy-in
– define goals/targets and metrics/KPIs to measure success
– selling big data solution to customers without a record of successful projects
3) Analysis of case – 4.5 pages
Things to consider:
– Should I agree with Rio’s assessment of the opportunities? Anything missing? Any low-hanging fruit?
– should discuss any technology, application, statistical, tool, application, data, organizational, human resource, security, privacy, legal, business, domain, funding or business process issues, and comment
– do the suggested approaches (to generate value/revenue) make sense? can I suggest better alternatives?
4) Recommendation – 2 pages
5) Conclusion & What actually happened – 1 page
I am 90% sure Luminar still exists and was rebranded as Pulpo – would be great to comment on that briefly