Calculate an appropriate measure of association, and de­cide how to present the results. How might this information affect the advertising strategy?

Q17.8: You are curious about whether the professors and stu­dents at your school are of different political persuasions, so you take a sample of 20 professors and 20 students drawn randomly from each population. You find that 10 professors say they are conservative and 6 students say they are conservative. Is this a statistically significant difference?

Q18.5: A research team conducted a study of soft-drink prefer­ences among residents in a test market prior to an adver­tising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results:
Cola Noncola
Teenagers 50 80
Adults 90 40

Calculate an appropriate measure of association, and de­cide how to present the results. How might this information affect the advertising strategy?

Requirements:

Each answer must be supported by references to at least 2 peer-reviewed (SCHOLARLY) sources and 1 biblical integration.
Use proper grammar and current APA format.

Each individual question will consist of 500–550 words that answer the assigned discussion board questions.

NO PLAGIARISM!!!!!