Case Analysis and Discussion Guidelines A thorough Case Analysis must include a thorough critical narrative discussion of the company assigned.

BUSN 204 – Case Problems in Business
Case Analysis and Discussion Guidelines
A thorough Case Analysis must include a thorough critical narrative discussion of the company assigned. Please use the structure represented in the outline below to guide you in your preparation.
It is expected that your case analysis will consist of 3 full pages, double-spaced, not counting the cover page or the references page. Please keep all margins no larger than 1 inch on all sides, and use a font no larger than size 12 (Courier or Times New Roman).
Your Case Analysis must be submitted under the Safe Assign link in BlackBoard by the required due date listed on the Activities Calendar.
I. Strategic Profile and Case Analysis Purpose

II. Situational Analysis
A. General Environmental Analysis
1. Technological Trends
2. Demographic Trends
3. Economic Trends
4. Political/Legal Trends
5. Sociocultural Trends
6. Global Trends
7. Physical Environmental Trends
B. Industry Analysis
C. Competitor Analysis
D. Internal Analysis
III. Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses (SWOT Analysis)
A. Strategy Formulation
B. Strategic Alternatives
1. To capitalize on strengths
2. To reduce weaknesses
3. To take advantage of opportunities
4. To avoid or neutralize threats
C. Alternative Evaluation
D. Alternative Choice
IV. Strategic Alternative Implementation
A. Action Items
B. Action Plan