Create a brand & construct a digital marketing plan

Leveraging your understanding of human branding principles and values-based company
mission, product strategy, customer/user experience delivery and the importance of
establishing a behavior-based data analytics platform from which to measure and optimize (the
ensuing classes will cover these), you will create and define a brand and product (or
service) of your choosing and bring the company to life, including brand values
articulation, a detailed digital-based marketing plan, customer journey map and
projected business and marketing goals and associated KPIs.

For understanding of human brand, Ben&Jerry Ice Cream is a great example of human branding

Please see the attachment below about all the project detail and requirements