3s: For your company consider the role of services in the implementation of your strategy and how it can help you create a competitive advantage.–Does Services feature in your Strategy?–Do you need to recruit and retain new Staff?–Are any changes to the Systems needed?
Strategic alliances : For your company consider the need for strategic alliances
CSR: For your company consider your approach to CSR
dilemma: How much focus on sustaining innovations (which provides you with profits now, but you don’t know for how long)Or•Should you invest in new, disrupting innovations (which might give you profits in the future, but you don’t know if they will and when) (doc 120 provide guidance of how to do the part)
These description in the plan should only be brief and plan does not need to be much longer than one to two paragraphs
Balancing the business portfolio: For your company identify and analyse the business portfolio. Please note that your plan needs to feature a full business portfolio analysis. Please follow screenshot 3 for guide.
A chart for Lack of assets and capabilities: i have done some already in pg 8-9 in my work. please finish the chart by adding Marketing Capabilities lacking category also. Please follow screenshot 2 that i uploaded.
Can include some online reference
Reading and Resources: Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud (2017), Marketing Strategy and Competitive Positioning (6th Edition), ISBN: 978-1-292-01731, Pearson Education Limited.West D., Ford J. And Ibrahim E (2015), Strategic Marketing: Creating Competitive Advantage (3rd Edition), ISBN: 978-0-19-968409-0, Oxford University Press.
There is no limit word count here, use as less word as you can expect for the chart.
Please also follow my flow in my essay so the things you add and mine matched, feel free to change my essay or question my essay if there is something u feel wrong about it in order to match your work.