Examine and discuss 2 emerging trends in health care.

Unit 3 IP




Type: Individual Project


Unit:  Marketing Techniques and Strategies in Health Care


Due Date:  Wed, 9/6/17


Deliverable Length:  700 words


Both social media and the Internet have changed the way that health care organizations market to their target populations. Complete the following:


  • You have been asked by the chief executive officer (CEO) of a local health care organization in your city or town to create a viable social media strategy for the target market.
  • Additionally, he asks that you develop a marketing research tool that will help the organization understand its target market.
  • Use the city data from your Unit 2 Discussion Board assignment to assist you in the creation of the social media strategy.
  • The use of APA Style and at least 3 references in required.






Type: Discussion Board


Unit:  The Marketing Process


Due Date:  Tue, 9/12/17


Deliverable Length:  300 words


Primary Task Response: Within the Discussion Board area, write 300 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.


Health care is changing rapidly, and health care marketers must be prepared to face the challenges the future will bring. Discuss the following:


  • Examine and discuss 2 emerging trends in health care.
  • Analyze what the health care marketer can do to address the challenges that are associated with those trends.