Option #2: Marketing via Social Media
In this assignment, you will explore social media and marketing technology in an essay. In your essay, choose a brand (or product) that relies heavily on social media or technology to market their product. Examples would be Netflix, Uber, or Coca-Cola’s “your name” campaign. Provide the following:
- Provide an overview or history of the brand (product).
- Describe and explain how technology or social media is utilized for marketing purposes.
- Demonstrate an understanding of target markets and demographics.
Your paper should be 2-3 pages in length, well written, and formatted according to the CSU-Global Guide to Writing and APA Requirements. Be sure to provide at least three outside sources in addition to your text.