From open innovation to green innovation: the moderating role of green management practice− An Empirical Study on SMEs in Thailand

This study aim to examine the linkage between open innovation practices and green business innovation through the moderating roles of green management practices in Thailand market impacts on SMEs. The Resource-based view (RBV) of the organization, and in particular, the concept of complementarity is used as a Neo-Institutional theory to achieve the purpose of the study. Confirmatory factor analysis and structural equation modeling were used to test a model using a sample of 385 SMEs firms in Thailand. The results suggested that open innovation practices relate positively to green management practices, green management practices relate positively to green business innovation, open innovation practices relate positively to green business innovation and green management practices positively moderate the relationship between open innovation practices and green business innovation. Therefore, SMEs firms should attempt to adopt green management practices with open innovation practices and green business innovation.