Identify and list at least 5 strategies for motivating the dealerships as intermediaries. Identify and briefly describe each strategy. Explain the advantages and disadvantages of each strategy.

Task 1:
Company S is a new manufacturer entering the motor scooter market with a higher-cost scooter with better fuel economy than that of leading competitors. Its executives, seasoned professionals in the motor scooter industry, intend to distribute their products using existing scooter dealerships as intermediaries. These dealerships have strong loyalties to the competitors’ products that they already carry. Company S executives want to use a distribution programming model to successfully introduce the product to and create strong relationships with the dealerships.

You have been assigned to recommend innovative strategies to motivate intermediaries as part of the distribution programming plan.

Write an essay (2-3 pages) addressing the following:

A. Identify and list at least 5 strategies for motivating the dealerships as intermediaries.
1. Identify and briefly describe each strategy.
2. Explain the advantages and disadvantages of each strategy.
3. Explain how you will evaluate the effectiveness of each strategy.
B. Describe distribution programming as a comprehensive strategy for motivating intermediaries.

Task 2:
A car audio manufacturer has developed a car stereo system that incorporates the latest technology. The manufacturer has decided to use two distribution channels. One channel is to move the product from manufacturer to auto makers who will install the product in new cars. The second channel is to make the product available to consumers through electronics specialty stores. The manufacturer realizes that the channels will differ in terms of length and channel membership.

Write an essay (2-3 pages) addressing the following:
Discuss the importance of choosing appropriate channel members.
Identify and list at least 5 criteria that the manufacturer should use when evaluating potential intermediaries for the firm’s distribution channels.
Discuss each criterion that the car audio manufacturer should use when evaluating potential intermediaries for the firm’s distribution channels.

Type your work into a word processing document and submit it as an attachment to this task.

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