Market research analysis of Starbucks

Where i have to analyze a chosen Company from its effective marketing viewpoint. I will investigate the Company from market research perspective.My essay should be divided into the following sections :
• Introduction
• Literature review
• Discussion part
• Conclusion

The introduction part should consist of my reasoning of the chosen area which is Market Research and my clear argument why the company of my choice which is Starbucks would allow a good investigation.
The literature review should provide a good understanding of the chosen areas by over viewing several academic sources. This part would demonstrate an understanding your theoretical knowledge.

The discussion is to support your literature review by providing relevantly supporting examples. This section will allow the assessment of your practical skills, and ability to analyze and evaluate marketing practices.
Your learning experiences and recommendations should be given in the conclusion part.
So itS2 basically analyzing Starbucks’ market research.