Mass Media and Public Policy-Which Maslow’s need will you use to persuade the voters, and why did you choose that need?

ASSIGNMENT:

Pick a Florida College or University and using their County of primary residence, develop a Mass Media plan to support a college/university capital projects development plan by using a county wide referendum, two years long – one penny sales tax. The voting date is March 16 of next year.

GRADING CRITERION AND PRODUCTION CHECK LIST:

I want from you:

Using the common informative speech outline present a 3 to 5-minute talk using power point explaining what you chose and why and.. give me a copy print of the slides.

Power point presentation elements and final project grading checklist: eight items at 17.5 points each.

__ A basic history of the school and undergraduate fees.
__ Identify County voter demographics (D/R ages and income) and your opinion
how they will vote for or against the tax rate.
__ Identify 3 real community leaders in the college’s area who might support your
referendum and explain why you picked them.
__ Which Maslow’s need will you use to persuade the voters, and why did
you choose that need?
__ Using your selected need compose one, four paragraph press release to the
public to solicit public support.
__ Using your selected need compose One Tweet to support your call to action.
__ Using your selected need compose a One page video script with visuals and
audio copy. (split page format)
__ Design one side of a 5X7 inch mailing complete with copy and illustration(s) and explain why you chose the pictures you chose.

note: the press release, tweet, and script must have all the points relevant to that medium. No partial credit for any grading point.