What, in your opinion, is the Strategic Issue facing Lucy Schwabe?

Read the Global Express Case

Your answer can be as lengthy as needed.  While the text-boxes below display a limited length, the entire answer will be recorded. Please remember to save a copy of your answers for your own records.    You may wish to print them out and bring them to class.

1. What, in your opinion, is the Strategic Issue facing Lucy Schwabe?

2. Should the company respond to this issue?
Yes
No

3. Explain your reasoning, why do you believe that the company should / should not respond?

4. Do you believe Professor Walton’s conclusion about global warming? Explain why or why not.
Yes
No
5. Explain how you reached your opinion about Prof. Walton’s conclusions.

6. Do you believe Professor Skipper’s conclusion about global warming?
Yes
No

7. Explain how you reached your opinion about Prof. Walton’s conclusions.

8. As CEO of Global Express, how should Lucy respond? Explain your reasoning.