Write a report with the following title: Persuading in a low trust world
You are about to enter a world of professional communication practice that provides daily challenges to communicators who are aiming to build trust and credibility – a world, we are told, that is full of ‘fake news’, incivility and bullshit.
If this is true (and the perceived wisdom of the political language of the day invites us to ‘disregard the experts’) what might a professional communicator need to consider to ‘cut through’ the clutter and to build trust, credibility and reputation on behalf of the clients or issues for which they are advocating?
As a result of your exposure during the unit to psychological, sociological, political and economic theories of how humans are persuaded
Theories listed below
Elaboration Likelihood Model
Reasoned Action Model
Cognitive Dissonance Theory
Spiral of Silence
Social Judgement Theory
Theories of narrative and rhetoric
Diffusion and network theories
Framing and agenda-setting
– how our attitudes, opinions and behaviour are shaped, changed or re-enforced – consider how an ethical professional communicator could best use this understanding when
seeking to persuade. In other words, what from this unit could improve the effectiveness of your role in professional communication practice today?
Reflect on the theories, ideas and insights you have encountered on the unit.
Develop a coherent argument and make sure you stay focused on the title provided. The nature of a report means that you may use headings to divide and structure your work.