Write an overview of the current trends in colour cosmetics in the UK to include foundations that give you a radiant glow.
I also need to write the aims and objectives of my project
which is detailed below:
You represent the R&D Department of a company which manufactures Colour Cosmetics for the Ethnic skin. The Marketing Director wants to re-launch one of the foundations in the current range to include the added claim of ‘Radiance’ which is predicted to be a very large trend. This is aimed to take advantage of new technology pearl pigments available and screen their suitability for this growing market.
The target market is women, 25-40 years old, who want an easy-to-use product which will give them a flawless appearance, which will last all day and not rub off on their clothes.