Write and submit an article review that focuses on ethics and social responsibility in marketing
Length: 3 pages, double spaced, typed, 12 pt. font, 1” margins.
•Research materials should be peer-reviewed, high-quality sources.
•An electronic copy of the project will be submitted via Safe Assignment. Any similarities found in Safe Assign above 25% will subject the paper to be returned to the student for no credit.
“What is unethical in marketing?
Ethical marketing involves making honest claims and helping to satisfy the needs of customers. Besides being the right thing to do, ethical marketing can have significant benefits for your business. … Unethical marketing activities, in contrast, can destroy your business’s reputation and possibly lead to legal troubles.”
Here are a few “most unethical business practices in business” that we can use, we can use one or two from below. I would like for you to also compare and contrast and explain which “ethical theory was used in this business” deontology, utilitarianism, virtues, Duty Ethics, Natural Law Ethics, Intuitionism, Pragmatism… etc.
Barrick Gold Corporation